Marketing Planning Director 市场策划总监

Responsibilities:

1. Fully participate in the research and product positioning of the group company's marketing strategy, and provide support for the accurate positioning and successful marketing of each branch's project market;

2. Participate in the product positioning, product planning, product design, market analysis, and product adjustment seminars in the early stage of each branch project;

3. Responsible for the organization of marketing strategy, media promotion, advertising design, and theme activities, and provide guidance for each project's staged sales strategy, promotion theme and strategy;

4. Fully integrate all effective resources of the company, promote the realization of the company's marketing goals, effectively use and manage marketing expenses, and control marketing costs;

5. Organize research and formulate development plans for company marketing and market development;

6. Combined with the marketing status of internal and external activities, conduct in-depth research, organize and implement relevant activity plans, and enhance the company and project brand awareness and reputation;

7. Responsible for the research and development of new projects for marketing lines;

8. Organize and carry out market statistical analysis and forecasting work;

9. Actively expand strategic partners in real estate-related industries (advertising/government departments, etc.), and enhance corporate brand and industry appeal.